Pacific Coast Appraisal Service

MISSION STATEMENT
To provide the highest level of customer satisfaction in the real estate appraisal industry.  To provide complete, accurate and thorough appraisal reports.  Integrity, honesty and commitment to the company and the community are paramount.   Quality work, diligence and continuing education are part of this foundation. 

Pacific Coast Appraisal Service was founded in 1993 by Matthew D. Eshoo.  During this period of time the real estate market was experiencing a major slump and the number of real estate appraisers had declined in the state by 50% over a 24 month period.  It was a difficult time to start a business in appraisal.  The strong educational background and experience gave Mr. Eshoo an advantage in this market.  In addition, the commitment to customer service was the foundation of this company.  The slumping market made appraisals difficult, due in part to the lack of comparables and declining values. 

It took more time and energy to complete assignments.  Furthermore, the industry was changing and appraisers’ now faced tougher standards and regulations than in years past.  State licensing was required for all appraisers’ involved in any federally regulated transactions.  Since most appraisals involve a loan from conventional lender, nearly 99% of all appraisers remaining in the business became licensed.  Licensing was divided into three categories, Trainee, Licensed and most importantly Certified.  Since many of the appraisal assignment during this time were difficult, Certified Appraisers were in high demand.  However, only 20% of the appraiser’s in the state were Certified General Appraisers and able to take on the most difficult assignments.  This percentage was even lower in Sonoma County . A demand for quality appraisers existed despite the lack of available work.  Clients seeking a high quality residential and commercial appraisal and great customer service were drawn to Pacific Coast Appraisal Service.  Marketing of Pacific Coast Appraisal consisted of a small ad in the Yellow Pages and work of mouth.  It is this word of mouth that is the foundation of Pacific Coast Appraisal Services marketing.  Beside the high attention to customer service, Mr. Eshoo and Pacific Coast Appraisal began to restructure appraisals with the new standards and compliance in mind.  In a short period of Pacific Coast Appraisal Service was producing the highest quality appraisals ever written in Northern California .  Word spread to other appraisers and Pacific Coast Appraisal began helping dozens of other appraisers throughout Northern California write better appraisals.   This service to competitors exists today for it is one of the goals of Pacific Coast Appraisal Service to improve the appraisal industry as a whole.     

As years past, the company began to grow and the demand for appraisals from Pacific Coast Appraisal Service increased.   Mr. Eshoo trained several appraisers over the year but in 1998 the company made its most significant step forward with the addition of Mr. James Sweet.  Mr. Sweet was new to the real estate business but wasted no time in taking advanced education course and learning the from Mr. Eshoo’s vast experience.  Presently, Mr. Sweet is on of the top residential appraiser’s in Northern California and has a growing reputation for honesty, diligence and quality.   

In 2001 Pacific Coast Appraisal was joined by Mr. Ronald Sands.  Mr. Sands came from a diverse background in marketing.  Mr. Sands completed advanced real estate courses and is one of the top residential real estate appraisers in the North Bay .  In July of 2004, Mr. Sands left Pacific Coast Appraisal to take on a new opportunity as an appraiser in Northern Arizona .  Mr. Sands is sorely missed and we wish him and his family the best.

In 2002, Pacific Coast Appraisal joined by the addition of Mr. Anton Ginella and Mr. Join Butler.  Both Mr. Ginella and Mr. John Butler are trainee appraisers and are a welcomed addition to the quality and service Pacific Coast Appraisal Service.

The most recent addition to Pacific Coast Appraisal is Mr. Gabriel Johnston.  Mr. Johnston is an appraiser specializing in both residential and commercial appraisals. 

Today, Pacific Coast Appraisal Service has become “the most respected and trusted” residential appraisal company in North Bay area, as well as one the top commercial appraisal companies in this region.  Pacific Coast Appraisal Service is the region’s premiere appraisal company, not only for its work but also for its commitment to high quality appraisals and improving the real estate appraisal industry but also for its involvement in community charity.